So everyone I know is using some form of social media,whether it is Facebook, MySpace or Twitter, everyone has one.  There is certainly no lack of ability for people to “connect” and find others, but what is the difference between just having a ton of friends and followers and truly connecting with people?

The difference is…ENGAGING those people who are following you on Twitter and those who are your friends on MySpace and Facebook!  The reality is that technology is truly making the world a smaller place so the potential to know what Ashton Kutcher (@aplusk) is doing every waking moment is a reality.

So what does all of this mean to you?  Well, as a business owner, networker, social media enthusiast or marketer the ability to capitalize on the Web 2.0 movement is key.  To help you out I have comprised a list of 3 quick and easy tips to capitalizing and engaging with people through Web 2.0 and truly developing your network not just add numbers.

1. Update often: when using Twitter or Facebook the status update or 140 character, what are you doing, is a great way to connect with people?  How you ask, well it allows people into your world even at a glimpse.  It allows followers into your thought process and into your life.

 

2. Update from the heart: This doesn’t mean that you need to update incredibly deep thought provoking things, all this means is that you need to update about things interesting to you or things that matter.  Not many people care about what ham and cheese sandwich you just ate unless it is leading into a question or engages your followers into a topic of discussion.  

 

3. Respond to others: Do unto others as you would have them do unto you.  Don’t expect people to always respond to you and provide feedback unless you are willing to take the time and do the same.  The more you are willing to tune into others lives and provide feedback the more likely people are to tune into yours.

So, that’s it!  By no means is this a comprehensive exhaustive list, but this will definitely get you headed in the right direction!  Just three simple things that you can start doing now if you’re not already, that are sure to help you truly connect and engage with people through social media. And who knows, it just might lead to more friends and followers, but it will for sure deepen that relationship between you and your friends/followers!  

When you spend time growing and developing those connections, people will be more apt to pay attention to any new updates you may send regarding your business or needing there help.  They will also be more willing to spread the word about you or what your company is doing when they feel they know you or are comfortable talking about you.